Black Friday isn't what it used to be. Just ask Chris Ott.
He married into a family that never missed the occasion. And let's just say, he really got into it.
After Thanksgiving dinner, they'd peruse Black Friday ads, developing a "really fun strategic plan — pick the store that we were going to wait outside of, we would divide and conquer," says Ott, 42, a cybersecurity engineer and youth pastor in the Denver area.