In songs, neon signs are symbols of bustling nighttime activity — whether in the life of the city or the life of the bar. Peggy Lee declares, "I’m going out where the neon signs shine down on the avenue," Simon and Garfunkel’s "eyes were stabbed by the flash of a neon light," and there’s that Petula Clark song, "Downtown":
Just listen to the music of the traffic in the city
Linger on the sidewalk where the neon signs are pretty
Day Sign Company, nestled on a quiet side street in the small town of St. Albans, West Virginia, seems a far cry from all of that.