Three young pigs who were involved in vehicle accidents are being honored with a billboard - sponsored by PETA, the animal rights organization. The billboard is located off Interstate 64 Westbound near the Cross Lanes Exit.
It features the face of a pink pig, with the words “"I'm ME, Not MEAT. See the Individual. Go Vegan."
According to a press release, the billboard was made to honor three young pigs who jumped off a truck on I-64 on May 13—one of whom was struck by a car and killed and two of whom were injured. The survivors are now living at a pig sanctuary in South Carolina.
PETA’s Vice President Tracy Reiman says in a statement that the billboard is intended to encourage more people to refrain from eating animals. Reiman’s release goes on to say "If this message of compassion inspires just one driver to go vegan, this young pig won't have died in vain."
According to PETA, in 2018 there were more than 90 accidents in the U.S. involving trucks used to transport pigs, chickens, turkeys and cows.