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DMV to Use Paid Ads on Office Video Screens

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Coming soon to a West Virginia Division of Motor Vehicles regional office near you — paid commercials on video screens.

The state Ethics Commission approved the commercials Thursday.

The DMV is upgrading its electronic system that directs customers to specific windows for service at the regional offices. The DMV asked the Ethics Commission for permission to let the system vendor sell 18 minutes of paid advertising per hour. The other 42 minutes would feature state-provided programming, including public service advertisements from the DMV and other state agencies.

The Charleston Gazette reports the commission determined that the state Ethics Act allows such advertising, as long as it doesn't constitute an official agency endorsement of products or services. The names and images of elected officials in the ads would be prohibited.


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