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Iconic Company Restores Ghost Murals in Appalachia
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Long before website banners, T.V. or radio commercials, and electronic billboards there were murals. Coca-Cola Consolidated is working to restore its faded advertisements, or ghost signs, across Appalachia. Ghost signs are the murals painted on buildings at the turn of the century that are now faded disappearing. One of the largest murals, so far was unveiled last week in Hinton in Summers County. Along with the strong sentimental value to the rural residents, the signs still have a strong marketing value for the global company.
Advertisement in Hinton, W.Va. before …
Advertisement in Hinton, W.Va. during restoration …
Advertisement in Hinton, W.Va. after restoration …
Like other towns across Appalachia, Hinton now deals with a drug epidemic, empty store fronts, and a high poverty rate. Some folks in the area hope the restoration, brings revitalization to the town.
This mural was painted around 1916 in Hinton, a railroad town that by 1929 had three national banks, two hospitals, ten wholesale firms and seventy-five retail stores.
“Before there was the world famous sign in New York City in Time Square, there was the sign in Hinton, West Virginia. So you can say that that sign in New York was a rip off of the sign right here in Hinton, West Virginia,” said Lauren Steele, Senior Vice President of Corporate Affairs at Coca-Cola Consolidated.
The company has restored about 15 murals across three Appalachian states so far. Some of the locations include:
Rocky Mount, VA
Ronceverte, W.Va.
Concord, N.C.
Hendersonville, N.C.
Roanoke, Va.
Salisbury, NC
North Wilkesboro, N.C.
Mebane, N.C.
Hinton, W.Va.
Ronceverte, W.Va.
Coca-Cola plans to complete ghost sign restorations in the following towns:
Monroe, N.C.
Morgantown, W.Va.
Elkin, N.C.
Eden, N.C.
Mt. Airy, N.C.
Cherryville, N.C.
Nashville, Tenn.
Bristol, Va.
Farmville, Va.
Hendersonville, N.C.
Shelby, N.C.
Charleston, W.Va.
Camden Park (an amusement park in W.Va.)
The company expects the list to continue to grow. The mural artists are taking a break during the height of the summer heat. The next restoration project will start up in early Fall.
Across the nation, more than 390,000 children rely on foster care. However, a shortage of licensed foster homes is creating a national crisis. While official foster care cases are carefully tracked, many informal examples of kinship care aren’t part of the data. For this Us & Them episode, we hear the experiences of those who’ve been part of the foster care system.
Stock car racing’s roots run deep in Appalachia. Our twisty roads and dark hollers were home to moonshiners — and moonshine runners, who became known for their driving skills. And they became some of NASCAR’s first stars when it formed in 1948. But NASCAR’s oldest continuous racing team had nothing to do with moonshine.
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