American Graduate: Getting to Work in West Virginia
Looking for a career pathway that doesn't involve a four year degree? There's been a major transformation in the job market in recent years, and as a result there are alot of good jobs out there that don't require a bachelor's degree.
wvpublic.org/jobs is a new website that profiles these middle skill career pathways. West Virginia Public Broadcasting has partnered with educational & governmental non-profits, as well as industry and labor leaders, to develop the site and social media campaign.
In discussion with our community partners, WVPB found that many students and parents were unaware of the variety of good paying middle skills jobs, or how to access the appropriate training. wvpublic.org/jobs is intended as a landing site to help raise awarenss of these jobs, and direct the public to the appropriate training.
In a departure from creating content for television broadcast, the site content has been created using a digital-first model. The promtional campaign focuses on social media posts, and encouraing community partners to share them with their audience. Be sure to follow along #WVWorkz and #AMGrad on Facebook, Twitter and Instagram for the latest content.
"There have been so many benefits in partnering with public broadcasting on this project." says Casey Sacks, Vice Chancellor for the West Virginia Community and Technical College System, "I’m probably the most excited about the social media push to help educate West Virginia about the kinds of jobs that are available to them with training from a community college."
"I'm probably the most excited about the social media push to help educate West Virginia about the kinds of jobs that are available to them with training from a community college." - Casey Sacks, Vice Chancellor for the WVCTCS
Our partners have been excited about the collaboration, whether it is to point out opportunities and awareness to letting them know where training is offered.
Steve White of the Affiliated Construction Trades foundation sees using the tool as part of their outreach. "For the construction industry there is a career huge awareness gap between our public education system and private sector apprenticeship programs. The American Graduate program is taking a big step towards closing that gap and informing job seekers and others about the many quality careers in the construction industry that start with apprenticeship training. This new tool will be used as a part of the outreach efforts. The apprenticeship programs routinely use advertising, social media, and presentations to promote apprenticeship and the American Graduate site can be incorporated into those efforts."
“As the lead partner in Apprenticeship Works, we at the Robert C. Byrd Institute (RCBI) know the value of apprenticeships in preparing skilled workers,” said Lucinda Curry, workforce director at RCBI. “We appreciate West Virginia Public Broadcasting for highlighting this essential workforce development model, as well as other tools that West Virginians are using to bridge the manufacturing skills gap.”
If you know someone entering the workforce or just interested in finding out more on the middle skills career pathways, join us at wvpublic.org/jobs