© 2021 West Virginia Public Broadcasting
Telling West Virginia's Story
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Former Netflix Creative Director Takes Water To A New Level

STEVE INSKEEP, HOST:

Good morning. I'm Steve Inskeep. One of my schoolteachers explained marketing by describing a product with a new ingredient - aquamarine blue - aqua, water, marine, the sea, aquamarine blue, blue water. A former creative director of Netflix took this to a new level. His startup sells Liquid Death - Liquid Death canned water. Business Insider says, in this case, there's a genuine target market - the straightedge punk crowd who abstain from alcohol or drugs. Transcript provided by NPR, Copyright NPR.


WVPB is local news, education, music, and entertainment for West Virginia.
Your donation today will help keep us strong and vital.