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How Can A Nudge Save A Life?

Part 6 of the TED Radio Hour episode Nudge

About Sendhil Mullainathan's TED Talk

We have the treatments to end health problems like infant diarrhea. Sendhil Mullainathan says the "last mile" nudge is to encourage people to use them.

About Sendhil Mullainathan

Sendhil Mullainathan is a Professor of Economics at Harvard University.

Mullainathan has worked on issues in poverty and behavioral economics, and helped co-found a non-profit to apply behavioral science to design solutions for problems like HIV transmission in South Africa.

His latest research focuses on using machine learning to better understand human behavior. He co-authored the book Scarcity: Why Having Too Little Means So Muchin 2013 and regularly writes for the New York Times.

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